Wednesday, July 22, 2009

Hiring A Sales Superstar: The Wrap-Up

"Between stimulus and response there is always choice"
Victor Frankl

All right now, you have put you candidates through the prescribed series of interviews, tests and simulations. You are down to the candidate you want to hire so now what?

1)Invite the candidate(s) to an offer meeting

2)Prepare for said meeting by putting together your Minimum Expecation Agreement, here is one example Body%20Tek%20Minimum%20Activity%20Expectations.doc .

3)The offer meeting needs to be exploratory and definitive in nature. Let the candidate read any prepared documents and ask if they have any questions, concerns or problems.

4)Either answer questions then make the offer or if there are no questions roll into the offer.

5)Explain in as much detail as you can and answer any questions they may have.

6)At this point you either have a hire, "I have to think about it" or NO! Regardless of the answer make sure you have a definitive followup or logical conclusion to the hiring process.

6A) Hire: Schedule their start date and everything you expect out them before, during and after their first day.

6B)"I Have to think about it": This is a perfectly acceptable answer, just make sure you have a definitive call time to followup.

6C) NO: Ask their reasons and either thank them for their time or make a fight for them.

7) Regardless of the outcome start the hiring process over again because hiring is an all the time thing. You ALWAYS, ALWAYS, ALWAYS, ALWAYS want to have an "Ongoing Bench". Never be put in the situation that you are a rep down. Why would you want to lose that revenue? Especially because it was just you being lazy and sitting on your as... I mean resting on your laurels.

Alright, that concludes "Hiring A Sales Superstar" now what comes next? Well once you have a new hire they need to hit the ground running. How do you do that? It is called P.O.D. Productive Orientation and Development tune into my next post and we will start the discussion.

And remember you can either make sales or make excuses but you can't do both!


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Monday, August 18, 2008

Hiring A Sales Superstar: Setting The Tone For Your Interview Process

When we seek to discover the best in others, we somehow bring out the best in ourselves.

William Arthur Ward


In our previous post we discussed the traits that are present in ALL Sales Superstars. Today we are going to discuss how to set the agenda with the applicant that will help to smooth the interview process on both sides of the table.

I LOVE a good candy bar, my favorite being 3 Musketeers, don't know why just love'em! The thing I always notice is no matter how large my craving and how good it tastes going down the experience never really fills me up. Then when my eyes are bigger then my stomach and I have too many of those delectable little morsels (like Halloween) my stomach quickly shows its displeasure at my lack of willpower. Poor interviewing has similar symptoms but far worse consequences.

Okay, first off let's remember this is an interview for a professional sales position, it is not a personality contest. Too many sales managers think they have to fall over themselves being genial while not asking any tough questions lest you scare off a potential hire. I am not advocating being rude I am saying you need to treat this as business meeting not a conversation at a bar. If you are looking for a new best friend or somebody who will be a "Yes Person" then you are in the wrong business.

Sales Superstars are competitive and they liked to be challenged. They will naturally gravitate to the person or organization that they believe CAN and WILL push them to be the best and help them make the most money.


Set The Tone
You need to inform them that

  • You will be asking questions and followups

  • If you see fit you may need to cut them off in mid-answer if they are not answering on point

  • You want it to be conversational but not at the expense of getting to the information you need (IE 'the truth')

  • This is a bi-directional process and they are welcome to ask as many questions as they see fit

  • This is a filtering process for both parties, to continue the interview process both parties have to feel comfortable

  • One word answers are not acceptable and you are actually looking for examples from their own personal experiences to illustrate their answers

Good start! If you set the ground rules as stated above it will allow for a clear and open discussion on qualifications. Just be prepared to live by your own rules. The best want to work with the best. We naturally are attracted to people who are as good or better than we are. If a Sales Superstar asks you direct questions and you can not answer them don't expect them to WANT to work for you no matter how 'nice' an interviewer you may be....


That's it for today, next up what are the questions you need to ask in an interview...








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