LEAD GENERATION ENDURANCE
The Opportunities They Have and That They Create

A manager in business is very much like a coach in sports. The key to winning in both is to put your team in the best possible situations with the best opportunities to make the key or winning play. You also need your team to be skilled enough so they can capitalize on the situations and create their own opportunities when others do not present themselves. Matrix will help you develop and execute a new client acquisition machine that will generate a consistent flow of leads and other opportunities, one that will keep you in the "top of mind" category of your potential and current customers. The volume and size of these opportunities will be controlled by your needs and goals, not by market conditions or the work habits of an individual employee.

Services Available

Target Marketing Impact Analysis
This system’s development starts with
  • Defining business objectives
  • Review existing business metrics, processes and systems
  • Marketplace Examination
  • Data Mining/Market Modeling
  • Customer Value Analysis
  • Working observation
  • Structured interview sequences
  • Compare with processes and systems in our Best Practice Database
  • Presentation of findings

You need to know your REAL market universe. Getting critical information from suspects before they are prospects will help you make them customers.

S.I.T.™ (Stay in Touch) Nurture Prospecting System
This system’s design starts with

  • Defining business objectives
  • Review of existing lead generation systems
  • Marketplace Examination
  • Data Mining/Market Modeling
  • Customer Value Analysis
  • Training class: Suspect / Prospect Education 101
  • Development of an education touch library
  • Development of impact marketing tools
  • Design of delivery methods
  • Establishment of schedule with procedures
  • Work with existing CRM/SFA or manual system to provide analytical reports
  • Implementation

You never want your salespeople to experience The UGH! Factor. You want to have your Suspect / Prospects look forward to your next call. The best way to do that is to educate your customers engagingly-and not just when you want them to buy something from you. In the worst case, your educated Suspect / Prospect won’t need anything from you at the moment. Well, I promise they will tell their colleagues about you and what you offer, and if you continue to educate them they will remember you when they DO need something!

S.I.T.™ (Stay in Touch) Customer Service Impact Schedule
Matrix will design this system through

  • Defining business objectives
  • Review of existing customer service systems
  • Marketplace examination
  • Training class: Care of Customers 101
  • Development of an education touch library
  • Development of any ancillary tools needed
  • Establishment of schedule with procedures
  • Work with existing CRM/SFA or manual system to provide analytical reports
  • Implementation

We do not want to be known as "one sale wonders". Once we have a customer we want them to remain our customer FOREVER! We also want them to provide solid references for us to grow our new business base. This will not happen if we forget they, the customer, are there. Our intermittent attention needs to appear like it is constant, and we need to continue to educate them long after they have signed on. You never know when they might be interested in a new product offering. If we stay in continual contact, we will always have our finger on the pulse of the customer.

Customer Satisfaction Measurement
Design of this system starts with

  • Defining business objectives
  • Review of existing customer service systems
  • Contact existing customer base to update contact information and determine potential document management needs
  • Immediately notify client of customer needs so sales or customer service can contact
  • Measure impact on sales and ability to increase "share of customer"
  • Develop presentation for Client’s sales team, documenting procedures to improve customer service. Generically called "Customer Vision" program.
  • On new purchases, conduct follow-up survey after one month to quickly address any customer service issues
  • Work with existing CRM/SFA or manual system to provide reports with analysis
  • Presentation on findings

Everybody says they have a commitment to quality service. But how do you show that commitment? Utilizing this system will open lines of customer communication and improve your service processes including turning a dissatisfied customer into a satisfied one. You will recognize the tools needed to improve the level of service to meet customer needs, both individually and generally. This can help you increase customer loyalty, leading to testimonials for use with prospective customers as well as increased reach and effectiveness in other marketing efforts.

Lead Qualification/Closed-Loop Systems
We will build your system through

  • Immediately follow up, by phone, leads obtained through trade shows or advertising efforts
  • Quickly identify those prospects in the market for your services insuring that you are included in the sales process
  • Builds a database of customer applications for future marketing efforts

A lead is worthless unless you follow it up. This system will differentiate you from the majority of companies who waste thousands of marketing dollars yearly in un-realized leads solely because they did not have enough time. Now multiply those lost marketing dollars with lost sales dollars and you see the IMPACT that can be made on your business with a solid follow-up system.

Fulfillment/Direct Marketing
The first step in this system is

  • Follow up lead qualification surveys by sending appropriate literature, insuring that prospects have all information necessary to contact you as needed.
  • Implementation of the mechanics of ongoing marketing programs, mailing customer communications at appropriate times

Making sure your customer is made aware of how you can help their business is a tough job; big databases and large customer marketplaces make it even tougher! Matrix can close the gap between you and them by making sure your name is in front of them on a regular basis with an effective message that will drive your customer to you.



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